1. Profile basics

Key elements of your profile: A LinkedIn profile comprises many different parts. Focus on these most important ones for your outreach:

1. Professional headshot
2. Eye-catching banner
3. Search-optimized professional headline
4. Contact information

Professional headshot:

• Use a high-quality headshot (shoulders and above)
• Smile to appear approachable and professional
• Ensure the photo is of you alone, without distractions
• Dress professionally to match executive expectations
• Use good lighting and a neutral background
• Update your photo every 2-3 years to keep it current
• Ask yourself: "Would my past executive clients approve this photo for a company directory?"

Banner:

• Use a custom banner from a free photo website or create one using tools like Canva
• Ensure the banner represents your brand and services
• Include your website or contact information in the banner for easy access

Headline:

• Include "Executive Virtual Assistant" in your title for SEO purposes