1. Why niche?

"The riches are in the niches." Small markets attract fewer competitors. Starting small doesn't mean staying small. Niching is for now - not forever.

It’s more important than ever to have a strong niche: Niching is not only how you find clients but it's how clients find you. I've grown my business in several areas, but I wouldn't still be in business if I didn't niche when I first started. All the opportunities I've had resulted from the first opportunity to make money in my niche - matching clients with the right VA. Notice how specific that is. Not just any VA, but the right VA. Before discovering my niche, my clients were piecemeal and I went through feast and famine cycles.

Benefits of niching:

• Command higher rates
• Offer more specialized services
• Attract ideal clients
• Avoid feast-famine cycles

2. Niching as a mindset

I'll tell you a secret about clients: The more services you offer, the more discounted clients will expect your pricing to be.

• When you position yourself as a one-stop shop, people naturally want a discount.
• When you position yourself as a boutique, your clients will expect to pay more.

Remember: Your price also dictates the service.

Think of your business as Tiffany & Co. in a Target world:

• Tiffany sells way more than diamonds but that is what they're known for. They niched!
• Charles Lewis Tiffany and John B. Young opened Tiffany & Co. in New York City in 1837, and initially sold stationery and other fancy goods. The store was originally called "Tiffany, Young and Ellis". In 1853, Charles Tiffany bought out his partner and renamed the company Tiffany & Co., shifting the focus to jewelry. Tiffany & Co. became a world-famous jewelry brand over the next 50 years.