1. Building your network

Finding ideal connections:

• Search for profiles that match your ideal client persona
• Use LinkedIn's "People You May Know" feature to find relevant connections
• If you have mutual connections, ask for introductions
• Attend virtual or in-person networking events and connect with attendees on LinkedIn

Engaging with content:

• Create original content that appeals to your target audience
• Share relevant industry updates and insights
• Engage with and share your network's content, adding your own perspective
• Comment thoughtfully on posts in your network
• Congratulate connections on new jobs or work anniversaries

2. Leveraging LinkedIn for business growth

LinkedIn SEO:

• Use keywords your ideal clients would use in business
• Experiment with different keyword combinations in the search field (e.g., CMO, executive, marketing, sales, leadership)
• Incorporate relevant keywords throughout your profile, especially in your headline, about section, and job descriptions