Alright, let's get down to the nitty-gritty - calculating your rates. I'm going to walk you through my step-by-step formula.

1. Confident and strategic pricing formula

This is just an example. I realize most VAs need and want to make more than $50k a year. I purposefully created a low-dollar figure because I want you to play with your specific numbers to make this work for you. When you know why you charge what you charge and are strategic in the process, you are naturally more confident and unapologetic in your pricing.

Example:

• What do you need to make a year? $50k
• How many weeks a year do you want to work? 48 weeks
• How many hours a week do you want to perform client work? 30
• How many clients do you want to take on? 3 clients

Calculation: Rate for $50k a year, 48 weeks a year, 30 hours a week, 3 clients at 10 hours each is $35 an hour.

• $50,000 ÷ 48 ÷ 30 = $35 an hour

Remember: The average EVA (executive virtual assistant) serves approximately 3-5 five clients so think like a service business owner who wants money. Make money because this is not a hobby.

Try this: For fun, whatever hourly rate you came up with, raise that by $7 and you should see your earnings increase by at least $10k a year.

Here's a hard truth: Many VAs swim in the wrong pool and then wonder why it feels like they are drowning in the deep end. Being confident means standing firm in shallow waters, aka your niche. You are your first client. You can't be confident if you're not facing your work with a hell yes or hell no mentality. I can convey what I do with great confidence but I can also tell you confidently what I suck at.