1. Package pricing overview

Let's talk about the benefits of packaged pricing:

• You're no longer trading time for money
• You can take on more clients - it's scalable
• You can also work with fewer clients and make more money
• You can more easily budget
• It benefits your ideal client!

Here's my Perfectly Priced Packages Formula: Worth + Ideal Client + Value = Perfectly Priced Packages

• Worth is your mindset. It is NOT a benefit to your clients.
• Ideal clients are ideal because they fit your definition of what is ideal for your business.
  • For instance, ideally, my clients would not only pay me $2800 to match them with the right VA they would throw money at me to solve their problem.
• Value is your ability to offer your clients a drink of water in their work desert. Everyone's ideal clients will value something vastly different.
  • Start with what you value. I, like my ideal clients, love to throw money at my problems. When it comes to work, I don't want to do anything other than what I'm paid to do. My clients are the same. Their drink of water - the thing that are dying for - is for someone to take complete control, provide a guarantee, and come back with a completed solution. I do this.

The biggest mistake in package pricing: Tying money to hours. If your money is tied to hours then it's a retainer.

When is package pricing worth and mindset not (yet) a fit? If you aren't confident in your skills, your work, your ideal client, or securing clients, packages aren't for you (yet). Knowing your value and being able to convey it are two different things. That's okay! You can always change your pricing model when you like. That's the great thing about being a business owner!

Here's the great paradox: You have to know your hourly rate.

1. Even though you are no longer tied to an hourly rate, the fact is there are only 24 hours in a day.