1. Website and search engine optimization (SEO)
Stack has your back: Your Stack Business Advisor will help you set up your domain and build a beautiful, market-ready website. If you haven’t already, follow the steps in Section 1 of your Action Stack: Section 1: Launch your website.
2. Content marketing: The best for writers
Posting valuable articles is a supercharger for growth:
- Develop valuable content such as blogs, eBooks, and newsletters that engage potential clients.
- Write specifically to your ideal client and hit the target audience.
- Don't be afraid to say what others won't or don't say. This is how you stand out.
- Be authentically and unapologetically you. It's exactly what your client is looking for.
What to write about: The best way to know what interests your ideal clients is to read their websites, follow their online comments, and read their testimonials and referrals. Then, based on their interests, reverse engineer the process:
- If they talk, boast, and have referrals about how seamless it is to work with them, then you write about creating seamless processes and systems.
- If the client praises a personal touch, share how to create a personal touch and not lose touch with your audience while working with a VA.
- Whatever is important to the client needs to be important to you.
3. Social media marketing: The best for video content creators
Build a presence where attention is aggregated:
- Utilize platforms like LinkedIn, Facebook, and Instagram to build relationships and promote your services.
- Speak specifically to your ideal client and hit the target audience.