1. Popular EVA niches
Consider these popular niches: Do any feel like a fit for you?
- Personal assisting: Personal assisting has seen a huge uptick since Covid. Parents are especially overwhelmed by the dozens of daily emails from teachers, coaches, and app notifications. Managing the family, household needs, travel, and the numerous errands that just keep being added to their to-do list is more than they can manage. Executives spend a great deal of time at work and need to match their work calendar to their home calendar which feels impossible. Personal assistants allow executives to manage their business and personal lives better while being present with their families instead of devoting any possible free time to errands and emails.
- Book launches: Executives are writing books these days. A book is the new business card. While there are plenty of book writing services, launching a book takes a lot of moving parts, organization, and careful planning.
- Podcast management: Podcasting is the new blogging. The average podcaster (over the last ten years) only records 12 episodes. Podcasting is work, but podcasting is also a great lead-generation platform. It creates a steady stream of thought leadership, content, and referral generation.
- Online Course creation: ****Executives who write books and launch podcasts have followers. Those followers want more of them but their time is limited. Online courses allow for the executive to save time, offer value, and serve the demand of the audience.
- Technical support: Everybody who has a website — so, basically, everybody — needs a tech VA, and that includes executives. Without regular maintenance, sites become outdated and prime for crashing. With regular maintenance, clients can trust their sites stay relevant and list their latest accomplishments, links are working, and their site is secure.
- Social media management: Most executives want to leverage social media but don’t know how to and even if they did, they don’t enjoy it. A social media presence is necessary and executives know this.
- Emerging niches:
- AI-powered content creation
- Virtual event planning
- Digital marketing automation
Remember: There are niches within niches. Every niche can be even more niche.
| Niche |
Sub-niche |
| Project management |
Task prioritization and delegation; Timeline creation and management; Progress tracking and reporting; Risk assessment and mitigation |
| Financial administration |
Basic bookkeeping; Budget tracking; Invoicing; Financial data entry and organization |
| Digital design |
Logo design and branding; App design; Web design; Design recruiting |
Don’t stop here: The niches listed in this section are merely examples get you brainstorming potential areas where you could niche down. Don’t limit yourself.
2. Matching your niche to your ideal client
Understand the executive’s needs:
- What understanding do you have of your executive’s daily tasks, priorities, and the pressures of their role?
- Identify the specific areas where your ideal executives need and want support, such as scheduling, strategic planning, or project management as it is crucial to their success. It can’t be a “nice to have”.