1. Notes on LinkedIn messaging

When reaching out to potential clients, you can choose between two primary approaches:

• The relationship-building approach: Authentic, indirect, warm
• The "mic drop" approach: Salesy, direct, impersonal

Feel free to experiment with both to see which yields better results:

• Personally, I prefer the relationship-building approach. While it requires more time and effort, my clients appreciate this method, and it aligns authentically with my professional style.
• Different people respond to different approaches — there’s no one-size-fits-all solution.

Pro tips:

• For my initial outreach template, you'll notice I don't include a specific name. This is intentional. Since I'm frequently copying and pasting this message, omitting the name reduces the risk of accidentally addressing someone incorrectly. This small precaution helps maintain a professional image and prevents potentially embarrassing mistakes when reaching out to multiple prospects.
• Avoid sending unsolicited links, business information, or attachments. These can be regarded as spam and result in low reply rates. Wait until a potential client engages before asking for permission to send more information or a scheduling link.

Remember: Executives receive high levels of cold inbound and are generally cautious who and what to engage with.

2. Templates and use cases

Messages to send with cold connection requests

Messages to send after connecting

Future messages

Replies to inbound connection requests