1. Set clear goals

Why it matters: Articulating your goals will help you prepare for and be consistent with networking. Here are some tips:

• Start small: If you're new to networking and feeling nervous, start with the goal of getting comfortable and smiling. Anything beyond that is a bonus!
• Focus on connections: Remember, networking is about stretching yourself to make new friends. When your goal is simply to meet interesting people, it makes conversations much easier. Don’t overthink it.
• Be specific: "Getting a client" is an outcome, not a goal. Instead, set specific goals to keep yourself accountable, like:
  • Spot your ideal client
  • Speak to 10 people
  • Find a networking referral partner
  • Attend at least four networking events a month
  • Meet two interesting people who are creating a new course
• Create a strategy: Based on your goals, create a plan. If you don't plan to meet and connect with anyone, you won't. It's that simple.

2. Perfect your elevator pitch

Your elevator pitch is crucial for effective networking: Here are some tips:

• Have it ready: Prepare your elevator pitch in advance and practice saying it out loud.
• Sound natural: How you say it in your head often doesn't sound the same when it comes out of your mouth. Practice until it feels natural.
• Exude confidence: If you're not confident in what you're pitching, it won't be believable to others.

Go deeper: Go to Crafting your elevator pitch for more on how to nail your elevator pitch.

3. Prepare your digital presence

Before you start networking: Make sure your online presence is up to date:

• Update your profiles: Ensure your website, LinkedIn profile, and other social media sites reflect your current elevator pitch and services.
• Digital business cards: Prepare digital business/contact cards for easy sharing. A great no-cost option is to put your information in your own contact list, then send a contact share when you meet someone.