Overview
This section is crafted to empower you with essential marketing skills and strategies tailored specifically to executives. It covers a range of techniques from digital marketing to traditional methods, enabling you to effectively promote your services, attract ideal clients, and expand your business presence.
The reason most VAs are so uncomfortable with marketing: They jump straight to selling. That is an uncomfortable place to be, especially with a senior executive.
In the simplest of terms, marketing is promotion: You are promoting your services and business. Most VAs confuse marketing with sales, so they shy away from it. They don't want to sound "salesy".
- Marketing builds awareness and attracts potential clients to your VA business.
- Sales is the process of converting those same potential clients into paying clients.
Let's get comfortable with both!
Learning objectives
- Understand the fundamentals of marketing specific to your virtual assistant business.
- Learn how to create a comprehensive marketing plan that includes both online and offline strategies.
- Understand how to use digital marketing strategies to your advantage, as well as traditional marketing strategies that are efficient and effective.
- Measure and optimize marketing efforts for continuous improvement.
- Learn how to move from marketing to call, consultation, and closing.
Sections
1. Marketing fundamentals
2. Developing your marketing plan
3. Digital marketing strategies
4. Referral partnerships with other VAs
5. The guide to closing clients