Overview

This section is tailored for executive virtual assistants (EVAs) who want to leverage LinkedIn as a powerful tool to showcase their professional skills, connect with potential clients, and grow their business. It provides detailed instructions on how to create and optimize a LinkedIn profile that stands out to executives.

Why LinkedIn? LinkedIn is an essential platform for executive virtual assistants for several reasons:

• Executive-focused platform: LinkedIn was created specifically for professional networking and business purposes. Executives expect to conduct business on LinkedIn, unlike other social media platforms.
• Superior SEO: LinkedIn profiles often appear at the top of search results when someone Googles your name, making it an excellent tool for personal branding and visibility.
• Business storefront: Your LinkedIn profile acts as a window into your business, allowing potential clients to get a comprehensive view of your professional offerings.
• Vast user base: With over 1 billion users, LinkedIn provides access to a wide pool of potential clients, making it easier to find and connect with your target audience.

Learning objectives

• Understand the importance of LinkedIn as a professional networking platform
• Learn the components of a compelling LinkedIn profile
• Leverage LinkedIn to build your business
• Develop strategies to enhance visibility
• Build your LinkedIn network
• Learn LinkedIn business etiquette and best practices
• Bonus #1: SEO Keyword Samples
• Bonus #2: Messaging Templates

Sections

1. Optimizing your profile

2. Networking and growth

Bonus: SEO keywords

Bonus: LinkedIn message outreach templates